For spa and salon owners
Fill your rooms.
Run your day.
Keep every client coming back.
The Spa Engine does the work wrapped around the treatment room: the marketing, the numbers, the intake forms, the follow-ups. Built inside a working spa, by the esthetician who runs it.
4
Booked today
19
This week
3
New clients
Today’s schedule
- 9:30
Avery M. · Signature Facial
- 11:00
Jordan K. · Chemical Peel
Accutane in the last 6 months
- 1:30
Sam R. · Dermaplaning
- 3:00
Taylor B. · Microneedling
Pregnant
To do today
- Review 2 safety flags
- Send aftercare to 3 clients
- Collect 1 membership payment
- Built inside a working spa
- Works with Square
- Intake, numbers, and marketing in one place
- Made in Canada
One engine, three jobs
Everything around the treatment room, working together.
Fill your book, run your day, and look after every client, all from one place that already knows your menu, your team, and your voice.
01Fill it
Bring the right clients to you.
- A chat for your website
- Skin Quiz
- Copy Engine, Posting Plan, Reply Helper
02Run it
Know what is working, every morning.
- Know Your Numbers
- Today, plus a morning email
- Training, SOPs, and a Team Assistant
03Keep it
Look after every client between visits.
- Intake forms that flag what matters
- Consultations
- Product safety check
- Getting-ready and follow-up emails
- Works with Square
Sound familiar?
The treatment room is the easy part. It is everything around it.
“Follow-ups and forms at the kitchen table after close.”
Getting-ready emails, aftercare, and review requests go out from your bookings.
Keep it
“Fully booked, and still not sure which services actually pay.”
Know Your Numbers shows the true margin of every treatment, per provider.
Run it
“An allergy you only spot on page two of a paper form.”
Intake answers are checked against your Safety Rules before the client is on the bed.
Keep it
“Staring at a blank caption between clients.”
A week of posts in your voice, built from your own menu.
Fill it
“Explaining the same routine to every new hire.”
Training paths, written SOPs, and a Team Assistant that answers from your handbook.
Run it
“Website visitors who leave without asking a thing.”
A chat that answers in your voice and passes the booking request to you.
Fill it
Built in a real treatment room
Every feature is built and tested at a working spa before it reaches yours.
01 · Fill it
Bring the right clients to you.
Marketing that starts from your menu and your voice, so you are never staring at a blank caption between clients.
A chat for your website
Answers visitors in your voice from your real services, prices, and hours, and catches booking requests as leads you can follow up.
Skin Quiz
Visitors answer a few questions and get suggestions from your own menu. You get the lead, with their skin concerns attached.
Copy Engine, Posting Plan, Reply Helper
Captions, a week of ready-to-post content, and replies to comments and DMs, all written from your brand voice and ideal client.
Your week
In your brand voice- MonTeach
Three signs your skin barrier needs a break, and what to do tonight.
- WedStory
Why I stopped offering every treatment under the sun.
- FriOffer
Two Signature Facial openings left this week. Link in bio.
02 · Run it
Know what is working, every morning.
Your numbers, your day, and your team in one place, so the spa runs to the same standard whether you are in the room or not.
Know Your Numbers
The true cost and margin of every treatment, per provider. See which services are feeding the spa and which are bleeding it.
Today, plus a morning email
Who is booked, who has a safety flag, what aftercare is due, and which payments to collect. Quiet days send nothing.
Training, SOPs, and a Team Assistant
Training paths for each role, your routines written down, and an assistant that answers staff only from your own handbook and rules.
What feeds you, what bleeds you
- Signature Facial$120 · 58% margin
Feeding the spa
- Chemical Peel$150 · 47% margin
Feeding the spa
- Brow Lamination$75 · 31% margin
Feeding the spa
- Express Facial$60 · 9% margin
Bleeding: costs almost what it brings in
03 · Keep it
Look after every client between visits.
The care work that usually happens at night, at the kitchen table, done before the client walks in and after they leave.
Intake forms that flag what matters
Clients sign on their phone or your front-desk tablet. Allergies, medications, and conditions are checked against your Safety Rules and flagged by severity.
Consultations
Build your consultation once and run it in the room. It ends with a treatment plan drawn only from your own menu.
Product safety check
Load a product from its spec sheet or a link. Your Safety Rules follow that product everywhere, and the products a client uses at home are checked too.
Getting-ready and follow-up emails
A prep email for each booking, timed to the treatment. It moves when the booking moves. Aftercare, files, and review requests go out after.
Works with Square
New bookings come in from Square on their own. Match your Square treatment names to your menu once and the right emails follow.
Intake form · Jordan K. · Chemical Peel
Checked against your Safety Rules
Critical
Chemical Peel: Accutane in the last 6 months. Do not perform. Book a consultation instead.
Warning
Shellfish allergy. Check products for chitosan.
Getting ready for your peel on Thursday
Hi Sam, a few things to help your skin get the most from your visit: pause retinol three days before, and skip waxing the area for a week...
Moves with the booking if it changes in Square
Try it
Ask a real spa’s chat a question.
This is the chat on My Escape’s website, Jen’s own spa in New Liskeard, Ontario. Ask it to help you find the right facial or what a treatment includes, the way your clients would.
Yours answers from your menu, your hours, and your voice, and passes booking requests to you as leads.
My Escape
Live chat · New Liskeard, Ontario
See it in a real spa
My Escape runs on it every day.
My Escape is where every feature is built and tested first, on real clients and real bookings, before it reaches another spa. One client visit touches almost every part of it, and none of it waits for you to find the time.
One client visit, handled
- 1
Finds you
Skin Quiz and website chat turn a visitor into a lead.
- 2
Books
The booking comes in from Square and the client record is created.
- 3
Before
Intake is signed and flagged. A getting-ready email goes out on time.
- 4
In the room
Your consultation runs step by step. Quick notes become a clean session note.
- 5
After
Aftercare, a private check-in, and a review request follow.
That is the test every feature has to pass: it removes real work in a real spa, or it does not ship.
Why it exists
I was not short on knowing what to do. I was short on hours.
I opened my first spa at twenty-two. Multiple rooms, every service, full books. I sold it to burnout. I never stopped loving the treatment room. It was everything wrapped around it that took the joy.
Then I went into telecom, and we had our busiest year ever, straight into a market crash. Two businesses, both at their busiest right before the end. Busy was never the same as safe.
So when I opened my own practice again, I started small on purpose. I knew my break-even from day one and what each service actually brought in. I had taken the trainings for years. The struggle was never knowing what to do. It was actually doing it.
The Spa Engine is built on that. Every feature has to remove a job, never add one. I love my business. I was just tired of my business running me. I got the love back.
Jen Cote
Esthetician, and owner of My Escape
Founding membership
A limited number of spas get in first.
The Spa Engine opens to a small founding group before anyone else.
- Limited founding spots
- Early access, before the doors open to everyone
Want to start smaller? Try the free pricing calculator. No account needed.
Ask for a founding spot
Leave your details and you will hear first when founding spots open.