The Spa Engine

For solo estheticians & spa owners

The 9 things that fill your schedule with the right clients

A free, no-fluff checklist from an esthetician who runs her own spa. Every step is something you can do yourself, this week, for free.

One email with your checklist. No spam. Unsubscribe anytime.

The Fully-Booked Esthetician's Checklist cover

The simple path inside

Step 1

Get Found

So the right people can find you.

Step 2

Get Booked

Turn interest into appointments.

Step 3

Grow

Turn your clients into more clients.

What’s inside

Get Found
1Get clear on your ideal client
2Optimize your Google Business Profile
3Build a steady review engine
4Show up consistently online
Get Booked
5A website with easy online booking
6Capture every inquiry
Grow through your clients
7Rebook at every checkout
8Ask for referrals
9Win back clients who drifted

Why listen to me?

19 years in the industryRuns her own spaBuilt it 3 times

Hi, I’m Jen. I’m an esthetician, 19 years in, and I run my own spa. I’ve built a business from scratch three times. The first two nearly broke me, because I did what everyone says to do: offer more, take every client, grow, grow, grow.

This time I built it the opposite way. Only the services I love. The right clients, priced right, marketing that pulls people to me instead of chasing them. And it filled up. This checklist is exactly how, in order. You don’t need to buy anything from me for it to work.

— Jen

A peek inside

The plan: get found, get booked, grow
Grow through the clients you already have
The four content pillars

Want the whole thing handled for you one day?

The Spa Engine runs the back of your spa: your numbers, your systems, your training, in one place. It is launching soon, and everyone on the checklist list hears first.